"There are four (4) categories of people that might help and burden to our business:
- I know, but I care
 - I know, but I dont care
 - I dont know, but I care
 - I dont know and I dont care
 
Cuba kita amati betul-betul dan membuat kajian pasaran atau psychology test pada mana-mana business person/supplier/staff di sekeliling kita sudah pasti kita akan mengiyakan 4 prinsipal di atas.